Photo by Olu Eletu

It’s Zuora’s, and it’s brilliant. Here’s why.


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Brilliant category narratives evangelize a new discipline for winning—while positioning the old one as obsolete.

“Not to ruin your meal,” he…


Because billions of dollars in valuation are at stake.


5 that went beyond “We’re a ___ platform that does x, y, z.”

One of the many startup pitches at SaaStr Annual 2019


5 lessons from helping CEOs align their teams around a story

Photo by Kristen Sturdivant via Unsplash


The greatest sales deck isn’t—until your sales team buys in.


Lessons in crafting—and rolling out—the company story from younger leaders


I thought she was too touristy. I was an idiot.

Original photo by John Jason on Unsplash


How to structure your story to resonate with different personas

Photo by Helena Lopes via Unsplash


Drift thrives by acting less like a software company and more like a reality TV show. Here’s how to follow their lead.

Drift CEO David Cancel (left) and VP of Marketing Dave Gerhardt

Andy Raskin

Helping leaders tell strategic stories. Ex @skype @mashery @timeinc http://andyraskin.com

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