PinnedAndy RaskininMission.orgThe Greatest Sales Deck I’ve Ever SeenIt’s Zuora’s, and it’s brilliant. Here’s why.8 min read·Sep 15, 2016--330--330
PinnedAndy RaskininFirm NarrativeTo Create a New Category, Name the New GameBrilliant category narratives evangelize a new discipline for winning—while positioning the old one as obsolete.·9 min read·Oct 17, 2019--2--2
Andy RaskininFirm NarrativeGoodbye Product. Hello Movement.Video: Crafting a strategic narrative that powers B2B growth·1 min read·Dec 11, 2023----
Andy RaskinMetaphors We Sell ByHow you structure your sales pitch depends on how you model your buyer’s mind.5 min read·Oct 25, 2023--1--1
Andy RaskininThe StartupThe Fascinating Narrative War Between Two Hot StartupsBecause billions of dollars in valuation are at stake.·4 min read·Nov 6, 2019--3--3
Andy RaskininThe Startup5 Standout Pitches from SaaStr Annual 2019These don’t start with “We’re a ___ platform that does x, y, z.”6 min read·Feb 19, 2019--2--2
Andy RaskininThe StartupWhat I Learned Crafting Strategic Narratives for 100+ Companies5 lessons from helping CEOs align their teams around a story5 min read·Nov 29, 2018--6--6
Andy RaskininFirm NarrativeSelling Your New Sales Deck to SalesThe greatest sales deck isn’t—until your sales team buys in.7 min read·Oct 30, 2018--3--3
Andy RaskininMission.orgWhat I Learned About Strategic Messaging From 5 Millennial CEOsLessons in crafting—and rolling out—the company story from younger leaders8 min read·Aug 28, 2018--1--1
Andy RaskinThe Gondola Fantasy That Nearly Broke Us UpI thought she was too touristy. I was an idiot.·5 min read·Jul 31, 2018--7--7