PinnedInMission.orgbyAndy Raskin·Sep 15, 2016The Greatest Sales Deck I’ve Ever SeenIt’s Zuora’s, and it’s brilliant. Here’s why.A response icon345A response icon345
PinnedInFirm NarrativebyAndy Raskin·Oct 17, 2019To Create a New Category, Name the New GameBrilliant category narratives evangelize a new discipline for winning—while positioning the old one as obsolete.A response icon2A response icon2
InFirm NarrativebyAndy Raskin·Dec 11, 2023Goodbye Product. Hello Movement.Video: Crafting a strategic narrative that powers B2B growth
Andy Raskin·Oct 25, 2023Metaphors We Sell ByHow you structure your sales pitch depends on how you model your buyer’s mind.A response icon1A response icon1
InThe StartupbyAndy Raskin·Nov 6, 2019The Fascinating Narrative War Between Two Hot StartupsBecause billions of dollars in valuation are at stake.A response icon3A response icon3
InThe StartupbyAndy Raskin·Feb 19, 20195 Standout Pitches from SaaStr Annual 2019These don’t start with “We’re a ___ platform that does x, y, z.”A response icon2A response icon2
InThe StartupbyAndy Raskin·Nov 29, 2018What I Learned Crafting Strategic Narratives for 100+ Companies5 lessons from helping CEOs align their teams around a storyA response icon6A response icon6
InFirm NarrativebyAndy Raskin·Oct 30, 2018Selling Your New Sales Deck to SalesThe greatest sales deck isn’t—until your sales team buys in.A response icon3A response icon3
InMission.orgbyAndy Raskin·Aug 28, 2018What I Learned About Strategic Messaging From 5 Millennial CEOsLessons in crafting—and rolling out—the company story from younger leadersA response icon1A response icon1
Andy Raskin·Jul 31, 2018The Gondola Fantasy That Nearly Broke Us UpI thought she was too touristy. I was an idiot.A response icon7A response icon7
