Andy Raskin – Medium

Andy Raskin

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Mission.org

The Greatest Sales Deck I’ve Ever Seen

It’s Zuora’s, and it’s brilliant. Here’s why.

Sep 15, 2016

The Greatest Sales Deck I’ve Ever Seen

Sep 15, 2016

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Firm Narrative

To Create a New Category, Name the New Game

Brilliant category narratives evangelize a new discipline for winning—while positioning the old one as obsolete.

Oct 17, 2019

To Create a New Category, Name the New Game

Oct 17, 2019

Published in
Firm Narrative

Goodbye Product. Hello Movement.

Video: Crafting a strategic narrative that powers B2B growth

Dec 11, 2023

Goodbye Product. Hello Movement.

Dec 11, 2023

Metaphors We Sell By

How you structure your sales pitch depends on how you model your buyer’s mind.

Oct 25, 2023

Metaphors We Sell By

Oct 25, 2023

Published in
The Startup

The Fascinating Narrative War Between Two Hot Startups

Because billions of dollars in valuation are at stake.

Nov 6, 2019

The Fascinating Narrative War Between Two Hot Startups

Nov 6, 2019

Published in
The Startup

5 Standout Pitches from SaaStr Annual 2019

These don’t start with “We’re a ___ platform that does x, y, z.”

Feb 19, 2019

5 Standout Pitches from SaaStr Annual 2019

Feb 19, 2019

Published in
The Startup

What I Learned Crafting Strategic Narratives for 100+ Companies

5 lessons from helping CEOs align their teams around a story

Nov 29, 2018

What I Learned Crafting Strategic Narratives for 100+ Companies

Nov 29, 2018

Published in
Firm Narrative

Selling Your New Sales Deck to Sales

The greatest sales deck isn’t—until your sales team buys in.

Oct 30, 2018

Selling Your New Sales Deck to Sales

Oct 30, 2018

Published in
Mission.org

What I Learned About Strategic Messaging From 5 Millennial CEOs

Lessons in crafting—and rolling out—the company story from younger leaders

Aug 28, 2018

What I Learned About Strategic Messaging From 5 Millennial CEOs

Aug 28, 2018

The Gondola Fantasy That Nearly Broke Us Up

I thought she was too touristy. I was an idiot.

Jul 31, 2018

The Gondola Fantasy That Nearly Broke Us Up

Jul 31, 2018

Andy Raskin

Andy Raskin

Helping leaders tell strategic stories. Ex @skype @mashery @timeinc http://andyraskin.com

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