PinnedAndy RaskininMission.orgThe Greatest Sales Deck I’ve Ever SeenIt’s Zuora’s, and it’s brilliant. Here’s why.Sep 15, 2016333Sep 15, 2016333
PinnedAndy RaskininFirm NarrativeTo Create a New Category, Name the New GameBrilliant category narratives evangelize a new discipline for winning—while positioning the old one as obsolete.Oct 17, 20192Oct 17, 20192
Andy RaskininFirm NarrativeGoodbye Product. Hello Movement.Video: Crafting a strategic narrative that powers B2B growthDec 11, 2023Dec 11, 2023
Andy RaskinMetaphors We Sell ByHow you structure your sales pitch depends on how you model your buyer’s mind.Oct 25, 20231Oct 25, 20231
Andy RaskininThe StartupThe Fascinating Narrative War Between Two Hot StartupsBecause billions of dollars in valuation are at stake.Nov 6, 20193Nov 6, 20193
Andy RaskininThe Startup5 Standout Pitches from SaaStr Annual 2019These don’t start with “We’re a ___ platform that does x, y, z.”Feb 19, 20192Feb 19, 20192
Andy RaskininThe StartupWhat I Learned Crafting Strategic Narratives for 100+ Companies5 lessons from helping CEOs align their teams around a storyNov 29, 20186Nov 29, 20186
Andy RaskininFirm NarrativeSelling Your New Sales Deck to SalesThe greatest sales deck isn’t—until your sales team buys in.Oct 30, 20183Oct 30, 20183
Andy RaskininMission.orgWhat I Learned About Strategic Messaging From 5 Millennial CEOsLessons in crafting—and rolling out—the company story from younger leadersAug 28, 20181Aug 28, 20181
Andy RaskinThe Gondola Fantasy That Nearly Broke Us UpI thought she was too touristy. I was an idiot.Jul 31, 20187Jul 31, 20187
